‘Spider-Man: Brand New Day’ Utilizes Creative Marketing Strategy

With Tom Holland‘s Spider-Man returning to theaters this summer after a hiatus of almost five years, the film’s marketing is in full swing (pun intended).

Spider-Man: Brand New Day got a second trailer earlier this month and some promotional material featuring Peter Parker’s once-best friend, Ned Leeds, released slightly before then.

After the events of 2021’s Spider-Man: No Way Home wiped everyone’s memory of Peter Parker, it has been confirmed that Leeds, once again being played by Jacob Batalon, will be a huge Spider-Man fanboy.

Taking it a step further, he will have set up a website that tracks Spider-Man sightings, and right now, real-life fans can access the site at SpideyTracker.net. The website features a welcome video from Leeds, as well as different pages exhibiting Easter eggs, official images from the film and character descriptions. There is also information on real-world fan events and tour stops.

Interestingly enough, SpideyTracker.net is sponsored by Samsung Galaxy, which is also the phone Batalon’s character will be using in the film. Samsung stated that this team-up reflected “the reality that even our closest relationships can evolve as life takes us in new directions,” necessitating technology that “helps people stay close to those who matter most.”

All the marketing for Spider-Man: Brand New Day hints at a bunch of different plotlines that fans are still trying to make sense of, but maybe as SpideyTracker continues, the public can get more answers before the film’s release.

Regardless, Spider-Man: Brand New Day web-slings into theaters on July 31.