‘Gears 5’ Plans To Tackle The Glorification Of Smoking In Entertainment

Gears 5‘s release is drawing closer everyday. Rod Fergusson‘s team is in the news again after they confirmed Gears 5 will not contain any sequences or scenes depicting its characters smoking. Head of the studio The Coalition, Fergusson declared they are going to shy away from glamorizing the addictive habit. Fergusson went on a bit of a rant in a series of tweets explaining why his team did this, and he seems extremely dedicated to tackling the problem of tobacco being glorified in video games, movies and TV shows.

Gears 5 is an M-rated game, just like its predecessors. Esports leagues are known to be anti-smoking companies, and have influenced that through marketing in their tournaments. Fergusson will most likely allow his game to have competitive tournaments, and this tobacco elimination may be a push in the right direction for The Coalition’s newest addition to climb the top Esports competitions.

According to Variety, Gears 5 characters have been seen with tobacco cigars in the game before Truth Initiative contacted the ELeague’s owner. Fergusson’s tweets reveal that his father, a smoker, died when he was 38-years-old. In his efforts to reduce the glorification of the deadly habit, Fergusson said he stopped the appearance of them in their games since Gears of War 2, back in 2008.

Epic Games, now the developers behind Fortnite, were the original developers of the Gears of War series. Epic sold the Gears franchise back in 2014 to Microsoft for an unannounced fee.

Fergusson later relays that he isn’t trying to police or preach to fans and other viewers that smoking is bad, but rather stop glorifying it. “I didn’t want to glamorize something that is addictive and kill you,” he said, according to Gamespot. “Wasn’t trying to [be] any moral police, just reflecting my beliefs after losing friends to lung cancer. If you had the ability to create a world, what would you change?”

On a lighter note, Gears 5 is less than two months away. The fifth numerical addition of the Gears saga is set to be released on September 10. It includes a new campaign, a new horde mode, revised controls and an updated, exciting multiplayer mode by the Microsoft developers.