Nintendo's first Super Bowl ad, featuring the Switch and The Legend of Zelda: Breath of the Wild
As you probably know, Nintendo’s next system is launching a month from now. The company’s advertising department is gearing up for the big day. In fact, they’re so eager to promote their new must-have product that Nintendo will, for the first time in recorded history, air a commercial during this year’s Super Bowl.
Slated to air during the fourth quarter of the sporting event, the 30-second clip will highlight the flexibility of the Nintendo Switch; whether you prefer to utilize it as a handheld or a console, the Switch is ready to redefine the line between them.
Additionally, footage of The Legend of Zelda: Breath of the Wild is proudly displayed. Breath of the Wild, the centerpiece of the Switch’s launch lineup, was popular at last year’s E3. In fact, it was so popular that my Source Gaming friends were in awe of its absurdly long line.
The commercial is set to “Believe,” the latest song by Imagine Dragons. “Believe” is set to be a part of the band’s next album, although the single can be purchased right now via all digital storefronts of note. Furthermore, this isn’t the band’s first time working with Nintendo, and the team is composed of Zelda fans.
The commercial can be seen below. The extended 90-second version, which showcases other Switch titles, can be seen too.
The Nintendo Switch and The Legend of Zelda: Breath of the Wild will launch on March 3.
The Super Bowl is known for its advisements, and several recognizable companies, such as Budweiser, contribute to the yearly event. However, while this is Nintendo’s first time partaking in the festivities, video games have been highlighted before. In fact, The Pokémon Company aired a commercial last year in honor of their franchise’s milestone anniversary.
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