Ubisoft To Lean Away From AAA Games, Focus On Free-To-Play

Like
Like Love Haha Wow Sad Angry
Ubisoft logo

Ubisoft logo

Speaking to investors on an earnings call Tuesday, Ubisoft CFO Frederick Duguet said the company no longer wants AAA games to be the focus of their business model.

“We said for a number of years that our normal template is to come with either three or four AAA games, so we’ll stick to that plan for fiscal 2022,” said Duguet on the call. “But we see that we are progressively, continuously moving from a model that used to be only focused on AAA releases to a model where we have a combination of strong releases from AAA and strong back catalog dynamics, but also complimenting our program of new releases with free-to-play and other premium experiences.”

Duguet specifically mentioned an Assassin’s Creed mobile game developed specifically for China alongside Chinese mega-corporation, Tencent, who have a large stock holding in Ubisoft. According to Duguet, mobile games make up about 9% of Ubisoft’s total business, but they are hoping to expand in the years following 2022.

“In fiscal 2022, we will continue our evolution from a AAA release-centric model toward a model where AAA stands alongside new premium and free-to-play innovative experiences across platforms,” said Duguet. “These diverse experiences will feed on each other through complementary gameplay and business models.”

Ubisoft CEO Yves Guillemot later on the call explained that older games still account for a meaningful percentage of the company’s recent earnings.

“We are continuing to move toward an increasingly pronounced recurrence of our revenues on the back of growing audiences,” explained Guillemot. “Therefore, we expect our highly-profitable back catalog to account for an even larger share of our business going forward.”

About Author

Like
Like Love Haha Wow Sad Angry

Leave a Reply

Your email address will not be published. Required fields are marked *

‘Cyberpunk 2077: The Board Game’ Reveals New Gameplay Ahead of Late-Pledge Deadline

After Sony To End Physical PlayStation Game Discs By 2028, Gamers Vent Frustrations

‘Palworld 1.0’ Joins Original On Steam’s All-Time Top Concurrent Player List

You may have missed

‘Cyberpunk 2077: The Board Game’ Reveals New Gameplay Ahead of Late-Pledge Deadline

After Sony To End Physical PlayStation Game Discs By 2028, Gamers Vent Frustrations

‘Palworld 1.0’ Joins Original On Steam’s All-Time Top Concurrent Player List

‘Pokémon Legends: Z-A’ Ranked Battles Are Getting A Major Shakeup On July 15

Ubisoft Defends $85 In Day-One DLC As ‘Assassin’s Creed: Black Flag Resynced’ Draws Steam Backlash

Nintendo Had 859MB Of Data Stolen In Security Breach

‘Spider-Man: Brand New Day’ Utilizes Creative Marketing Strategy

The New ‘God Of War’ Game, ‘Laufey,’ Is Available Now For Wishlisting

‘NBA The Run’ Available On All New-Gen Consoles

‘Call Of Duty: Modern Warfare 4’ Set For Release – Here’s What You Need To Know

After Bears Quarterback Caleb Williams Graces ‘Madden NFL 27’ Cover, Fans Debate If He Deserves It

New ‘The Witcher 3’ Expansion Will Set Up The Next Trilogy In The Franchise

Steam Deck OLED Is Available Again After Selling Out Twice – How To Get Yours Now

New ‘Dragon Quest’ Protagonist Could Have A Twist

‘Star Fox’ Comes In Blasting With A Day 1 Update

Bungie, Inc. Announces ‘Monument Of Triumph’ For ‘Destiny 2’

‘Saros, ‘PlayStation’s First Big 2026 Exclusive, Gets Off To A Slow But Steady Start

Nintendo Switch 2 Premieres Its ‘Choose Your Game’ Bundle This Summer

Sony Offers Settlement To User Of Its PlayStation Store: How You Can Get Paid

‘Pokémon’ Gets Its Own Free-To-Play Battle Simulator

‘State Of Decay 3’ Is Finally Showing Symptoms Of Release (But No Zombie Deer)

The Blade Evolves In ‘Honkai Star Rail’

The First ‘GTA 6’ Gameplay Was Hidden In Plain Sight And Fans Are Just Now Realizing It

90s Sega Genesis JRPG, ‘Traysia,’ Now Available On Steam

‘GTA 6’ To Continue ‘Red Dead Redemption’ Influence

Tony Tony Chopper Gets His Own LEGO Set As Netflix And LEGO Unveil 6 New ‘One Piece’ Builds

‘Invincible VS’ Open Beta Delivers Blood, Chaos And Big Promise Before Launch

Ex-Bethesda Dev Drops Bombshell: 95% Of Player Complaints Were Already Known Before Games Shipped