Ubisoft To Lean Away From AAA Games, Focus On Free-To-Play

Like
Like Love Haha Wow Sad Angry
Ubisoft logo

Ubisoft logo

Speaking to investors on an earnings call Tuesday, Ubisoft CFO Frederick Duguet said the company no longer wants AAA games to be the focus of their business model.

“We said for a number of years that our normal template is to come with either three or four AAA games, so we’ll stick to that plan for fiscal 2022,” said Duguet on the call. “But we see that we are progressively, continuously moving from a model that used to be only focused on AAA releases to a model where we have a combination of strong releases from AAA and strong back catalog dynamics, but also complimenting our program of new releases with free-to-play and other premium experiences.”

Duguet specifically mentioned an Assassin’s Creed mobile game developed specifically for China alongside Chinese mega-corporation, Tencent, who have a large stock holding in Ubisoft. According to Duguet, mobile games make up about 9% of Ubisoft’s total business, but they are hoping to expand in the years following 2022.

“In fiscal 2022, we will continue our evolution from a AAA release-centric model toward a model where AAA stands alongside new premium and free-to-play innovative experiences across platforms,” said Duguet. “These diverse experiences will feed on each other through complementary gameplay and business models.”

Ubisoft CEO Yves Guillemot later on the call explained that older games still account for a meaningful percentage of the company’s recent earnings.

“We are continuing to move toward an increasingly pronounced recurrence of our revenues on the back of growing audiences,” explained Guillemot. “Therefore, we expect our highly-profitable back catalog to account for an even larger share of our business going forward.”

About Author

Like
Like Love Haha Wow Sad Angry

Leave a Reply

Your email address will not be published. Required fields are marked *

‘Pokémon’ Gets Its Own Free-To-Play Battle Simulator

The Blade Evolves In ‘Honkai Star Rail’

The First ‘GTA 6’ Gameplay Was Hidden In Plain Sight And Fans Are Just Now Realizing It

You may have missed

‘Pokémon’ Gets Its Own Free-To-Play Battle Simulator

‘State Of Decay 3’ Is Finally Showing Symptoms Of Release (But No Zombie Deer)

The Blade Evolves In ‘Honkai Star Rail’

The First ‘GTA 6’ Gameplay Was Hidden In Plain Sight And Fans Are Just Now Realizing It

90s Sega Genesis JRPG, ‘Traysia,’ Now Available On Steam

‘GTA 6’ To Continue ‘Red Dead Redemption’ Influence

Tony Tony Chopper Gets His Own LEGO Set As Netflix And LEGO Unveil 6 New ‘One Piece’ Builds

‘Invincible VS’ Open Beta Delivers Blood, Chaos And Big Promise Before Launch

Ex-Bethesda Dev Drops Bombshell: 95% Of Player Complaints Were Already Known Before Games Shipped

‘Borderlands Mobile’ Is Here, It’s Free – And Nobody Saw It Coming

‘Arc Raiders’ Update 1.23.0 Patch Notes: Vanguard Set, Delay & Riven Tides Preview

‘The Legend of Zelda’ Is Everywhere Right Now — Is A Remake On The Way?

‘State Of Decay 3’ Alpha: Release Date, Features, How to Sign Up – & What Happened To The Zombie Deer

Glen Powell Had No Idea Nintendo Was Already Planning His Dream Role For Star Fox Film

Netflix’s Assassin’s Creed Is Finally Happening — And It’s Filming in Ancient Rome

‘Super Mario Galaxy Movie’ Has So Many Easter Eggs You’ll Want to Watch It Twice

‘Tekken 8’ Season 3 Was Supposed To Save The Game — Instead It’s Getting an Emergency Patch

Wizards Turned a Beloved Fan Format Into a Secret Lair — Then Scalpers Took Over

‘John Carpenter’s Toxic Commando’: How To Survive Solo

The ‘Street Fighter 3’ Protagonist is Back — Alex Arrives In SF6 As Year 3 DLC

‘Arc Raiders’ Patch 1.20.0: Il Toro Gets Nerfed After Months of Community Outcry

‘Assassin’s Creed Black Flag Resynced’ Is Finally Happening

‘Slay The Spire 2’ Early Access: Price, Platforms, New Features & Release Date

Pokémon Pokopia Sells 2.2 Million Units In Its First 4 Days

Pearl Abyss Is Playing It Cool With Crimson Desert — And It Might Be Their Smartest Move Yet

A Comprehensive Guide To New ‘Grand Theft Auto VI’ Rumors & Leaks